‘Capitol Couture’ Website Launched for The Hunger Games

An online viral marketing device for the upcoming Hunger Games film debuted in full this week, featuring the fashion styling of Effie Trinket (Elizabeth Banks). Capitol Couture is designed to look like an actual fashion website, complete with articles and advertisements from the fictional world of Panem.

The Hunger Games is based on the popular book series by Suzanne Collins, and is scheduled to arrive in theaters on March 23, 2012.

Elizabeth Banks as the colorful Panem fashionista Effie Trinket